5 Mistakes to Avoid When Renting a Display for Your Next Trade Show

Participating in trade shows can be anexcellent way to promote your business, network with potential clients, and generate leads. However, renting a display for your booth can be a challenging task, especially if you're new to the game. In this article, we'll discuss five mistakes to avoid when renting a display for your next trade show.

1. Not Considering Size Limitations

One of the most common mistakes when renting a display is not considering size limitations. Many exhibition halls have specific restrictions on the size of displays and booths, and failure to comply can result in additional fees or even disqualification from the event. Before renting a display, make sure to check the exhibition guidelines and determine the maximum size allowed for your booth.

2. Ignoring Branding Issues

Another mistake to avoid when renting a display is ignoring branding issues. Generic displays may not reflect your brand's personality, message, or values, leading to a weak or inconsistent brand image. Custom-built trade show booths from Stevens Exhibits are designed to meet your specific needs and requirements, ensuring that your brand is represented accurately and effectively.

3. Choosing the Wrong Type of Display

Choosing the wrong type of display is another common mistake that can undermine your trade show success. For example, if you're showcasing products, a product display or demo station may be more effective than a banner stand. On the other hand, if you're promoting services, a video display or interactive kiosk may be a better choice. Understanding your goals and objectives and selecting the right type of display is crucial for a successful trade show experience.

4. Overlooking Lighting and Graphics

Lighting and graphics can make a significant difference in the impact of your display. Overlooking these elements can result in a dull and unimpressive booth that fails to attract visitors and generate leads. Renting a display with high-quality lighting and graphics can help you stand out from the crowd and create a memorable impression on your target audience.

5. Not Planning Ahead

Finally, not planning is a mistake that can cost you time, money, and stress. Renting a display at the last minute can limit your options, increase your expenses, and lead to suboptimal results. It's essential to plan and book your display rental as early as possible to ensure availability and avoid rush fees.

Custom Built Trade Show Booths from Stevens Exhibits

To avoid these mistakes and maximize your trade show ROI, consider custom-built trade show booths from Stevens Exhibits. Our team of experts will work with you to design and build a display that meets your specific needs, goals, and budget. With our state-of-the-art technology, high-quality materials, and attention to detail, you can rest assured that your display will stand out and make a lasting impression.

Internal Link with CTAs: To learn more about our custom-built trade show booths and services, visit our website or contact us today. Let us help you take your trade show experience to the next level.